Check Your Pronouns
Avoid using gender-coded pronouns such as ‘he’ and ‘she’
‘they’, ‘them’, ‘their’, ‘theirs’ or even ‘the candidate’ are examples of more neutral pronouns

Avoid Superlatives
Superlatives such as ‘greatest’, ‘fastest’, ‘most capable’ can turn off female candidates who are more collaborative than competitive in nature

Reconsider Requirements
Research shows that women are unlikely to apply for a position unless they meet 100 per cent of the requirements. To overcome this, it is recommended to identify which requirements are “nice to have” versus “must have”
Requiring a specific degree might also alienate applicants of one gender or the other since the choice of college major can vary by gender

Use Gender-Neutral Titles in Job Descriptions
Avoid the ‘man’ suffix for job titles. Alternative suffixes include ‘person’ and ‘member’. For example businessman to businessperson/congressman to member of congress/policeman to police officer/salesman to salesperson

Assess your Job Post with Online Tools 

Tools like Kat Matfield’s Gender Decoder can give you an instant overview of your job post allowing you to help free your text of hidden bias in the form of gendered words.

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